Personal Credibility Graph
Define who you trust topic by topic — from climate scientists to cultural critics.
Engagement broke the web.
For years, algorithms have optimized for one thing: attention. They reward outrage, exaggeration, and noise — because that’s what keeps you scrolling. But what if the internet ranked what’s credible, not what’s viral?
A feed built on trust.
UpTrust replaces likes and shares with credibility as the signal of quality. You decide who you trust in different domains — climate, economics, culture — and those choices shape what rises to the top of your feed.
How it works
Every interaction strengthens the credibility graph that powers your feed.
Dynamic Reputation
Credibility evolves through thoughtful contribution and cross-domain recognition.
Transparent Ranking
Understand why each story appears — ranking signals are visible, auditable, and human.
Trust signals clarity.
When feeds prioritize trustworthiness, quality rises above volume. Engagement chases clicks. Trust surfaces substance.